We are... House United
House United is more than a clothing brand. We’re a community of engaged fans, passionate about Appalachian State Athletics and the success of our Student-Athletes, owned and operated by App State alumni.
When you purchase House United licensed Appalachian State apparel and merchandise, 20% of all sales go directly to the athletics department and university.
House United is also dedicated to evolving with college athletics. Through our incorporation of NIL, we create brand awareness for Student-Athletes, allowing them to showcase their passions, using our brand as a platform.
Our commitment to App State runs deep. That's why we offer a wide range of licensed apparel & merchandise that reflects the spirit and pride of our university.
Join the movement today and be a part of a community that celebrates the legacy and future of Appalachian State. Show your Mountaineer pride like never before.
House United's vision is simple. We will give our all to create and sustain a community of fully engaged fans, meaningful connections between fans and the athletes and coaches, and to ensure all student-athletes are fully funded.
A key component to achieving our vision is a promise to distribute a minimum of 20% of ALL our App State Merchandise sales to The Mountaineer Fund and the Yosef Club.
House United: Fully engaged fans for fully funded student-athletes.